Plant Based Heroes – Melanie Joy

Written by plantbased

Dr Joy is a psychologist. She coined the term ‘carnism’ which is her explanation of the force that underlies peoples’ attitudes and beliefs when eating meat. She has written a book called “Why we eat pigs, wear cows, and love dogs” and it is an excellent read (she has since written others, also). Thinking of this calibre is rare, and for Dr Joy it was provoked after a session of illness from food poisoning from eating a burger. Watch her TED talk to see the excellent logic she presents: