People are by and large very good at making decisions in their own best interest. It may not seem so at times, and a common example where this is true is a patient in the pleasure trap, and they’re hooked on drugs, alcohol, (I’d put food on this list too) et cetera. Aside from these times, the cost-benefit machinery in the brain is extremely effective in weighing up multiple very subtle differences in importance. How can you weigh up taking a new job in a large firm with a better reputation versus leaving your current job which is much better supported?
Working with patients as a general practitioner I’ve seen many times the proverbial penny drop, where finally a patient flips the switch into making healthful changes. Generally it’s a combination of both carrot and stick; here are some of the negatives that will arise from continuing on with a poor health behaviour, and here are some of the positives of changing to a better option. People often talk about prioritising health, as if this idea alone is enough, but it’s not. People have their priorities already, and being healthy is always on the list for people. The right information can help people move towards a better evaluation of the costs and benefits of more healthful behaviours.
We’ve provided our best arguments and outlined the best information we can to help you get to a place where you’re ready to make changes. A big part of this website is dedicated to how, rather than why. Usually the why is needed to get a curious person to start making a change, then a bit more explanation can help later on when a person has made significant changes and is thinking ‘should I continue?’. Look through some of the resources we’ve provided or check out the first free week, where we introduce people to making changes to a plant based diet, and you can get started on your journey.
Dr Nick Wright